House to House

REALTORS®: Unlocking Dream Homes for Everyone

Written by
Lauri Rottmayer
Written by

You know the joy of helping someone find their perfect place – the one that excites them and already feels like "home" the minute they step inside. That's the magic Realtors® bring to the table. But to truly unlock maximum client satisfaction, there's a key ingredient you can’t forget: fair housing.

It's not just a fancy term. Fair housing is about making sure everyone has a shot at finding their dream home. Young families, established couples, working singles, folks with disabilities – everyone deserves a REALTOR® who gets it.

So, how does being a fair housing champion make you a rockstar REALTOR®?

  • More Happy Clients, More Success Stories: By opening your doors to everyone, you tap into a wider pool of potential clients. Think of all the success stories you can create! Happy clients lead to  more happy clients – it's a win-win.
  • Building Trust Like a Pro: When you treat everyone with respect and understand their unique needs, you build trust and lasting relationships. Clients want a REALTOR® they feel comfortable with, someone who's genuinely on their side.
  • The "Go-To" Realtor for Everyone: Word travels fast, especially good word. By being known as a fair housing champion, you build a reputation for inclusivity and expertise. People will actively seek you out!

Becoming a fair housing champion is easier than you think. No capes or super secret gadgets needed! Here's how to level up your fair housing game:

  • Knowledge is Power: Take a fair housing training course or workshop, like Fairhaven ( You'll learn the ins and outs of the law and best practices.
  • Talk like a regular person: Use clear and welcoming     language in your ads and conversations. Ditch the assumptions and get to know your clients – what's their dream home vision?
  • Spread the Word: Advertise and market your commitment to fair housing. Reach out to diverse communities and partner with local     organizations.

Being a fair housing champion isn't just the right thing to do, it's a smart business move. By embracing everyone, you become a REALTOR® who truly makes a difference. With fair housing as your guide, there's no dream home you can't help someone achieve.